As someone who is the proud owner of a cozy white comforter, which I prefer to a duvet any day, I appreciate the fact that the hue makes my bedroom feel a bit more calm, sophisticated, and hotel-like as I unwind each evening. And I’m not alone in my preference for white bedding. I frequently spot white comforters in different home tours here on Apartment Therapy and on various bedding websites, which begs the question: Why are so many comforters this color? To get the definitive answer, we turned to a few home experts.